![]() ![]() Through these relationships we are then able to share, pitch and promote our content for link-building purposes once the work goes live. At Silverback, we research, engage and connect with influencers from key industries that shape the way we build our content. High-performing campaigns are fueled by influencer outreach and a steady influx of backlinks. Our team knows that there’s more to content marketing than building outstanding creative assets - it’s who sees your content that can make or break your campaign. Silverback Strategies’ decade of expertise in SEO, paid media and analytics informs our digital content strategies, making us a go-to resource for content marketing in Washington, D.C. We create content with your audience and performance metrics in mind - your content can only truly succeed if real people and search engines deem it valuable and authoritative. Silverback knows that content marketing is only effective when it’s honest and compelling - your audience knows when it’s being sold. How do you go about choosing a team that will set you apart from your competitors? Here’s the catch - there are tons of agencies that offer content marketing in D.C. Compelling storytelling and eye-catching assets allow prospects to learn more and to ultimately transition into the buying stage -even if they hadn’t planned on it when they first clicked. Content That Drives ClicksĬontent marketing helps you position your brand as an expert in your specific field, giving consumers who aren’t ready to buy - or who aren’t even planning to buy - a reason to engage with your brand. We strive to produce quality creative assets that genuinely engage, entertain, inspire and educate your audience - and we use data and your own expertise to ensure that your brand’s voice is heard. Now, you may not have the budget of Nike or Red Bull, but you can work with Silverback Strategies, a leader in content marketing in Washington, D.C. Ultimately, a great content marketing strategy drives action. That’s the kind of content that compels you to sign up for an email or share it on your social networks you want to engage because it sparks a genuine interest and makes you feel excited or intrigued or fascinated. ![]() Think about Nike creating colorful, star-packed videos that tell awesome stories, or Red Bull, which has an actual print magazine and derives content from all sorts of thrilling events. It’s simple (but far from easy) - you implement a top-notch content marketing strategy.Ĭontent is at the center of any great digital marketing strategy - search engine optimization and paid media campaigns rely on outstanding content to produce results. So how do you stand out from competitors in this cut-throat economic environment? business community grows, competition in the marketplace is at an all-time high. the home of HQ2, companies are flocking to the area, ready to hit the ground running.Īs the D.C. With Amazon’s decision to make Crystal City, Virginia - just outside Washington, D.C. is on the rise as hub for business development. Ability to work independently and as part of a team.It’s no secret that Washington, D.C. Familiarity with video editing software (e.g., Adobe Premiere Pro). Strong attention to detail and ability to multitask effectively. Excellent written and verbal communication skills. Proficient in web analytics tools (e.g., Google Analytics) and digital marketing techniques. In-depth knowledge of various social media platforms and their best practices. Proven experience as a Social Media Coordinator or similar role. Assist in the development and management of social media marketing and influencer marketing strategy. Review analytics and create reports on key metrics. Interact with users and respond to social media messages, inquiries and comments. ![]() Monitor social media channels for industry trends. Collaborate with marketing team to create a social media calendar. ![]() Maintain unified brand voice across different social media channels. Attend events and produce live social media content. Assist in creating and editing of written, video, and photo content. Execute a results-driven social media strategy. ![]()
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